NZESL is the largest ESL specialist in Australasia in addition to having sourced, installed and supplied the highest number of ESLs across the region
We are your go-to team for ESLs with a proven track record for over 15 years. We are proudly 100% New Zealand owned and operated
As New Zealand’s leading electronic label provider, we have a dedicated team to support retailers from Kaitaia to Invercargill and everywhere inbetween
SmartPoster
A major milestone for NZESL: SmartPoster has just gone live in a real retail environment.
Meet SmartPoster — the NZESLbuilt platform that transforms everyday Smart TVs into vibrant, datadriven ESLs.
NZESL Turns 15!
Fifteen years ago, NZESL started with a single office and a small passionate team. The vision was to transform the New Zealand retail market from slow, inaccurate paper-based pricing to a fast, accurate world-class digital environment.
Today, we’ve grown to six offices across two countries, completed over 550 installations consisting of more than 6 million labels, and expanded to a team of over 25 incredible people who make it all happen.
This journey wouldn’t have been possible without our dedicated team, supportive clients, and industry partners who have believed in our mission. Thank you for being part of our story!
Here’s to the next 15 years of innovation, impact, and growth.
SmartTAG True Four Colour
The most dramatic. beautiful and clear e-paper ever created.
A new generation range of display and electronic shelf label (ESL) designed to engage and communicate using superior resolution graphics and stunning bright colours. Pricer’s unique and scalable infrastructure means longer battery life and greater capacity for changes, updates and use of flash meaning that these are the most highly functional and longest lasting displays and ESLs of their type in the industry.
Unlike all the other ESL suppliers around the world who talk about having 4 Colour ESL’s, show fancy videos, and send out glossy brochures, we don’t just talk about 4 colour PRICER is manufacturing 4 Colour ESL’s NOW, we have them in stock and are already installing them.
At NZESL – We walk the talk!
Our Solutions
Our electronic shelf labelling solutions helps you to save time with automatic price updates. We’re more cost-efficient than paper, and improve our customers’ experience with accurate, reliable pricing.
Our point of difference
Our Customers
Our live clients