NZESL is the largest ESL specialist in Australasia in addition to having sourced, installed and supplied the highest number of ESLs across the region

We are your go-to team for ESLs with a proven track record for over 13 years. We are proudly 100% New Zealand owned and operated

As New Zealand’s leading electronic label provider, we have a dedicated team to support retailers from Kaitaia to Invercargill and everywhere inbetween

Mitre 10 MEGA Nelson

We are over the moon that Mitre 10 MEGA Nelson have successfully installed our ESL software and labels! 🛠️📊 Known for their exceptional service and extensive range of DIY products, the Nelson team are now even more equipped to provide a top-tier shopping experience....

Foodie Asian Supermarket

Exciting News! 🎉 We’ve just installed Electronic Shelf Labels (ESLs) at the brand new Foodies Asian Supermarket in Auckland! 🛒   With their incredible range of products from across Asia and around the globe, our smart labels will make pricing updates fast and...

Night ‘n Day Regent

We're proud to have completed our first ESL installation at the iconic Night 'n Day Regent store in Dunedin! 🎉 As a proud Kiwi company, it’s incredibly rewarding to partner with Night 'n Day, a pioneering brand with deep roots in Otago. Their commitment to excellence...

New World Havelock North

NEW WORLD HAVELOCK NORTHNew World Havelock North goes green with NZESL! Proud to see our new black coloured ESLs at the new 3,000sqm New World Havelock North! Aiming for 4 Green Star certification, this store minimises paper waste and updates prices quickly. Shout out...

PAK’nSAVE Silverdale

NZESL would like to congratulate the team at Pak'n Save Silverdale and Vinod Bhaga for being the first store in Foodstuffs North Island Group to install the latest generation 4 colour ESL's.  Not only do these labels deliver a new standard in E-ink screen technology...

Brand new PAK’nSAVE store in Papanui

NZESL would like to congratulate Bryan Walker and Lucy Boock on the opening of their new store, Pak'n Save Papanui.  This fantastic new layout looks amazing and NZESL is proud to have installed the latest generation 4 colour ESL's into the store.  This is the first...

New World Hillcrest

The team at NZESL would like to thank David Wynne and the staff at New World Hillcrest in Hamilton for there help and hospitality during the install of new ESLs.   The store looks like it has had a facelift with new tracking giving the impression of new shelves in the...

SmartTAG True Four Colour

The most dramatic. beautiful and clear e-paper ever created.

A new generation range of display and electronic shelf label (ESL) designed to engage and communicate using superior resolution graphics and stunning bright colours. Pricer’s unique and scalable infrastructure means longer battery life and greater capacity for changes, updates and use of flash meaning that these are the most highly functional and longest lasting displays and ESLs of their type in the industry.

Unlike all the other ESL suppliers around the world who talk about having 4 Colour ESL’s, show fancy videos, and send out glossy brochures, we don’t just talk about 4 colour PRICER is manufacturing 4 Colour ESL’s NOW, we have them in stock and are already installing them.

At NZESL – We walk the talk!

Our Solutions

Our electronic shelf labelling solutions helps you to save time with automatic price updates. We’re more cost-efficient than paper, and improve our customers’ experience with accurate, reliable pricing.

HD300 Electronic Label

We are excited to introduce our new product is now in stock! The amazing HD300 A4 size label. Contact your relationship manager or order online here.

Our Customers

Our live clients

NW Albany|NW Birkenhead|NW Broadway|NW Brookfield|NW Browns Bay|NW Carterton|NW Churton Park|NW Dannevirke|NW Devonport|NW Eastridge|NW Feilding|NW Foxton|NW Gatepa|NW Green Bay|NW Green Meadows|NW Hastings|NW Havelock North|NW Hobsonville|NW Hutt City|NW Island Bay|NW Kapiti|NW Karori|NW Kawerau|NW Khandallah|NW Kumeu|NW Levin|NW Long Bay|NW Marton|NW Masterton|NW Matamata|NW Milford|NW Miramar|NW Morrinsville|NW Mt Roskill|NW New Plymouth|NW Newlands|NW Newmarket|NW Newtown|NW Ohakune|NW Ormiston|NW Opotiki|NW Otaki|NW Papakura|NW Papatoetoe|NW Pioneer|NW Porirua|NW Pukekohe|NW Railway Metro|NW Regent|NW Rototuna|NW Metro Shore City|NW Silverstream|NW Stokes Valley|NW Stonefields|NW Stratford|NW Taihape|NW Tawa|NW Taumarunui|NW Te kauwhata|NW Te Kuiti|NW Te Puke|NW Te Rapa|NW Thorndon|NW Tokoroa|NW Turangi|NW Victoria Park|NW Waikanae|NW Waihi|NW Waipukurau|NW Wairoa|NW Waitara|NW Waiuku|NW Whanganui|NW Wellington City |NW Westend|NW Whakatane|NW Whangamata|NW Whitby|NW Willis Street Metro|NW Alexandra|NW Ashburton|NW Bishopdale|NW Blenheim|NW Centre City|NW Cromwell|NW Durham Street|NW Elles RD|NW Fendalton|NW Ferry Road|NW Gardens|NW Gore|NW Halswell|NW Hokitika|NW Ilam|NW Kaiapoi|NW Kaikoura|NW Lincoln|NW Mosgiel|NW Motueka|NW Nelson City|NW Northwood|NW Oamaru|NW Prestons Road|NW Rangiora|NW Ravenswood|NW Rolleston|NW St Martins|NW Stanmore|NW Stoke|NW Three Parks|NW Timaru|NW Temuka|NW Waitaki|NW Waimate|NW Wanaka|NW Westport|NW Wigram|NW Windsor|NW Winton|NW Queenstown|PNS Albany|PNS Botany|PNS Cameron Road|PNS Clendon|PNS Glen Innes|PNS Hastings|PNS Hawera|PNS Henderson|PNS Lower hutt|PNS Kaitaia|PNS Kapiti|PNS Kilbirnie|PNS Mangere|PNS Manukau|PNS Masterton|PNS Mill Street|PNS Napier|PNS New Plymouth|PNS Ormiston|PNS Palmerston North|PNS Papakura|PNS Papamoa|PNS Petone|PNS Porirua|PNS Pukekohe|PNS Rotorua|PNS Sylvia Park|PNS Tamatea|PNS Taupo|PNS Tauriko|PNS Te Awamutu|PNS Upper Hutt|PNS Wanganui|PNS Westgate|PNS Whakatane|PNS Blenheim|PNS Dunedin|PNS Hornby|PNS Invercargill|PNS Moorhouse|PNS Northlands|PNS Queenstown|PNS Rangiora|PNS Riccarton|PNS Richmond|PNS Timaru|PNS Wainoni|4 Sq Darfield|4 Sq Diamond Harbour|4 Sq Methven|4 Sq Russell|4 sq Mapua|4 sq Alpine|4 Sq Arrowtown|4 Sq St heliers|4 Sq Cambridge|Henry's Wakatipu|Henry's Moorhouse|Henry's Albert|Henrys Timaru/northtown|Henry Wigram|Henrys 3parks Wanaka|Henrys Alphine|NL Albany|NL Ashburton|NL Blenheim|NL Botany Town Centre|NL Cambridge|NL Dunedin City|NL Dunedin George St|NL Featherston Street|NL Gisborne|NL Gore|NL Greymouth|NL Hamilton Central|NL Hastings|NL Hawera|NL Henderson|NL Hornby|NL Invercargill|NL Kaitaia|NL Kerikeri|NL Levin|NL Lower Hutt - Queensgate|NL Lunn Ave|NL Lyall Bay|NL Manukau Supa Centa|NL Masterton|NL Matamata|NL Moorhouse|NL Mt Maunganui|NL Napier|NL Nelson|NL New Lynn|NL New Plymouth|NL Newmarket|NL Northlink|NL Northwood|NL Oamaru|NL Ormiston|NL Palmerston North|NL Papakura|NL Paraparaumu|NL Porirua|NL Pukekohe|NL Queenstown|NL Rangiora|NL Riccarton|NL Richmond|NL Rolleston|NL Rotorua|NL Royal Oak|NL Silverdale|NL St Lukes Mega Centre|NL Sylvia Park|NL Taupo|NL Tauranga|NL Tauriko|NL Te Awamutu|NL Te Rapa|NL Thames|NL Timaru|NL Tory Street|NL Upper Hutt|NL Wairau Park|NL Warkworth|NL Westgate|NL Whakatane|NL Whanganui|NL Whangarei|M10 Albany|M10 New Lynn|M10 Porirua|M10 Warkworth|M10 Whangaparoa|M10 Upper Hutt|M10 Petone|M10 Dunedin|M10 Queenstown|M10 Wanaka|M10 Invercargil|FC Barrington|FC City Market|FC Cromwell|FC Geraldine|FC Green Island|FC Greytown|FC Leamington|FC Mangere Bridge|FC Merrivale|FC Nelson City|FC Omokoroa|FC Otahuhu|FC Oxford|FC Papamoa|FC Picton|FC Prebbleton|FC Queenstown|FC Ranui|FC Richmond|FC Ruakaka|FC Takaka|FC Te Anau|FC Te Ngae|FC Waimauku|FC Westport|SV Avondale|V Cambridge|SV Cannons Creek|SV Featherston|SV Lyttleton|SV Mandeville|SV Paetiki|SV Parkwood|V Renwick|SV Tinwald|SV Waihi|SV Woburn|PB Tech Albany|PB Tech Auckland Uni|PB Tech Christchurch Central|PB Tech Glenfield|PB Tech Hamilton|PB Tech Henderson|PB Tech Hornby|PB Tech Manukau|PB Tech New Plymouth|PB Tech Penrose|PB Tech Queen Street|PB Tech St Lukes|PB Tech Tauranga|PB Tech Wellington|PB Tech Petone|PB Tech Auckland airport|PB Tech Palmerston North|