About NZ Electronic Shelf Labelling (NZESL)

NZ ESL provides New Zealand with Electronic labelling solutions for the retail and non retail sector. It provides platform, solutions, and services for intelligently communicating, managing, and optimizing price and product information on the shop floor. The platform is based on a two-way communication protocol to ensure a complete traceability and management of resources. Pricer was the first and only supplier to offer retailers both segment-based and E-ink display solutions, under the same infrastructure. Pricer offers the most complete and scalable ESL solution.

About Pricer

Our partner Pricer has more than 20-year experience in developing Electronic Shelf Labels (ESL). Appealing shape, layout and form as well as a broad variety of labels make our ESL the best-in-class in the world. Pricer, founded in 1991 in Uppsala, Sweden, offers the most complete and scalable ESL solution. The Pricer electronic price and information systems significantly increases consumer benefit while optimizing operational efficiency and profitability. We work with the world’s top retailers, small and large alike: grocers, DIY, electronics and specialty stores. So far, Pricer has sold more than 165 million electronic shelf labels to 16000 stores in 50 countries.
For more information visit www.pricer.com

Who we are

Gavin Snowsill – Director

Gavin comes from a technical background and is one of those people that can make anything go! He has worked for the last 16 years supplying leading retail technology equipment to the Australasian supermarket industry. Gavin has a proven track record with project management and large scale roll outs of new technology to supermarket chains.

Phil Burrett – Director

Phil brings a wealth of IT and infrastructure knowledge to the team from both his time running large projects in the UK to his more recent work in New Zealand. Being based in Auckland Phil is now ready to grow and support the largest retail market in New Zealand with the help of the rest of the NZ ESL team.

Jared Thompson – Director

Jared is a Chartered Accountant with 16 years experience in the commercial and retail sectors in New Zealand and the UK. Prior to joining NZ ESL Jared was the Managing Director of a leading Australasian technology and service company.

Caniwi Capital

Caniwi Capital is a privately owned investment and advisory firm based in New Zealand. Caniwi Capital has bought together a highly experienced team including principals: Troy Bowker, Simon Treacy and Mark Withy. These individuals bring their vast international experience and expertise to assist NZ ESL achieve it’s strategic and financial objectives.