About Us

Phil and Gavin founded NZESL in response to the growing challenges faced by retailers in New Zealand, particularly around maintaining price integrity on the shop floor. Their goal was simple: to help retailers work smarter, not harder.

Early on, they built a strong relationship with Pricer, an international leader in electronic shelf label technology, which later developed into a formal partnership. Pricer continues to deliver innovative, industry-leading solutions that set it apart from competitors.

Since then, the NZESL team has expanded, along with our reach, as we grow into the Australian market. Our vision is to become the go-to provider for electronic shelf labels and installation services across New Zealand and Australia.