Last year the NZESL team completely two installs back to back in the Wairarapa which concludes Foodstuffs lower North Islands label upgrade programme. These Pricer Electronic Labels were first installed in New Zealand during 2004/2005 and have been working daily on the same batteries ever since.

Masterton’s original plan was to remove all Promoline labels (14yrs old), and move Continuum labels (10yrs old) to chillers and fridges.  The new Red HD E Paper would be installed throughout the rest of the store. Over the following week Clive Webber (Owner/Operator) decided that the advantages and superior looks of the new Red HD E-paper labels were such that he chose to re-moved all continuums and his entire store and is now a full Red HD E Paper store.