ESL revolution reaches Bay Of Plenty region.

ESL revolution reaches Bay Of Plenty region.

New World Brookfield was one of three stores in the Bay Of Plenty region that installed ESL around this time. They requested a change to the label format so the specials would be easier to identify for the customers.  As you can see by their array of Marketing, they run Company promotions alongside Instore Specials. Surrounds are used throughout with stoppers used in places where there is less real estate. (room for a surround)